Description
Most communities do not die of a bad idea. They die in month three, when the founder is the only one posting and nobody wants to say so. This course is about the decisions that happen before that: who the place is for, what people get for paying, and what you actually do in the first ninety days. The first module is free, so you can judge the teaching before you join.
What You'll Get
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What you'll learn
- Modules
- 3
- Lessons
- 6
- Quizzes
- 3
- Runtime
- 1h 21m
Before you open the doors
The work that decides whether a community survives happens before anyone joins it. This module is the part you can do on paper, in an afternoon, and it is free to watch.
- Free preview ends here
- Are you ready to open?
Four questions. None of them are about software. If you cannot answer them yet, the rest of the course will be easier after you can.
3 questions
Setting the place up
Now the decisions that cost money if you get them wrong: what the space looks like, what a membership includes, and what you charge for it.
- Your space, and how it should feel
Branding a community is not choosing a colour, it is deciding how loud the room is. This lesson covers the handful of settings that change how a new member behaves in their first five minutes, and the ones that only change how you feel about it.
11:00 - Tiers people actually buy
Three tiers, and the middle one sells. That is not a trick, it is what happens when the cheapest tier is embarrassing and the dearest is for somebody else. Here is how to build tiers that describe real differences rather than arbitrary limits, and why a free tier is usually worth more than the revenue it costs you.
16:00 - Pricing and tiers
Three questions on the part that is hardest to change later. Prices are easy to raise and very hard to lower.
3 questions
The first ninety days
The part nobody plans for. What you personally do every week, what you stop doing, and how to tell a quiet community from a dying one.
- Week one, and what to actually do in it
An empty room is not a marketing problem, it is a hosting problem. This lesson is the week-one routine: who you invite first, what you ask them, and why the first twenty members decide the tone for everyone who comes after.
13:00 - Events, courses and selling without becoming a shop
Once the room works, it can carry things: a workshop, a course, a members-only price. The order matters. Selling into a community that has not cohered yet is how a community turns into a mailing list, and this lesson is about the signals that say you are ready.
15:00 - Keeping it alive
The last three. These are the ones people get wrong six months in, when the room is quiet and the instinct is to do something dramatic.
3 questions
Run a community people stay in
SKU: COM-COURSE-RUNCOMMPricing
Collaborators
Cobuntu
Hosted on
Cobuntu